1953 With out teeth ![]() | 1954 With teeth ![]() | 1955 No teeth ![]() |
The 1953 Champion:

The exterior “Tells” between them are the front and rear badges. At the beginning of the year both lines have the tri-star emblem (left photo), front and back, however the Champion has a small “S” above it where the Commander had a small “8”. Commander’s also have a “Commander” badge on the trunk and a V8 badge on the front fender vent door. Lowey seems to have been a big fan of the tri-star and they were seen inside, outside, and on many of the accessory items. It seems that Mercedes-Benz didn’t like the infringement on their trademark and to keep the peace Studebaker would replace the front and rear tri-stars with a “V” style badge (upper right photo) where the “S” or “8” would be larger and contained within the “V”. The time frame for this change was sometime in January.
Champion’s had their own unique instrument panel a chrome surround with three circular gauges under glass. Speedometer in the center, Gas & Amp to the left, and Temp & Oil Pressure to the right. Flanked by four toggle switches two on each side.




Champion Deluxe (2 & 4 Door Sedan and Starlight Coupe). Chrome headlight rings and taillight housings. Stainless trim around the windshield and rear window, none on the side windows. Small dog dish hubcaps. A single side trim strip over the rear fender wheel well.
Champion Regal (2 & 4 Door Sedan, Starlight Coupe and Starliner Hardtop). Same as DeLuxe with the addition of stainless trim around the side windows and full wheel covers.
The coupes (C&K ) did not have the trim strip above the rear-quarter wheel well, but rather had a trim strip on top of the rear-quarter panel. The DeLuxe Starlight did not have trim around the side windows where the Regal Starlight did, however this trim was quite different from that found on the Regal Sedans.Mechanical changes were few. Power Steering was first offered as an option. Studebaker started with a mechanical PS system, but it proved to be to noisy and to expensive. Few were made, if any production units. The final version would be a Saginaw hydraulic unit. An all new frame was designed for the lower body design. It was lightweight (13 gage stelel) and meant to flex. This did not workout very well as excessive body noise rapidly resulted, especially in the hardtops. In later years, these frames would be prone to rust through. Champions with Automatics had a half-point increase in compression.
Click here to see the Options and Accessories listing
Exterior paint information: Was on a label, glued to the bottom of the glove box. Often these labels now are gone (have fallen off). However the original paint information can be found on the production order for your car. You can get a copy for your car’s production order from the Studebaker National Museum.
Floor Covering: Custom & Deluxe Champions have black rubber floor covering front and rear. Regal Champions (except Starliners) have black rubber floor coverings in the front and carpet in the rear. Champion Regal Starliners have carpet floor coverings in front and back.
Engine colors: Olive Green for the block, head, pan, and fan. Air cleaner, generator, starter, coil, voltage regulator, horn relay, radiator, upper radiator air deflector, and spark plug wire looms are black. The fuel pump, carburetor, and overdrive relay are natural metal. The hood lock plate assembly was unpainted. Oil filter units (factory installed) black body and lid, (dealer installed) oil filters were generally Fran with orange body and black lid, both units had bare metal clamps and top bolt. Both normally had decals on the top and side.
1953 Champion Interior Upholstery Materials | ||
|---|---|---|
Models | Standard | Optional at Extra Cost |
| Champion Custom | Tan Striped Bedford Cord | Scarlet Red Pleated Vinyl Golden Tan Pleated Vinyl |
Champion DeLuxe | Taupe Striped Pile& Cord | Scarlet Red Pleated Vinyl Golden Tan Pleated Vinyl |
Champion Regal (except K) | Hickory Beige Striped Woolen Broadcloth | Scarlet Red Pleated Vinyl Golden Tan Pleated Vinyl |
Champion Regal Starliners | Airway Grey Nylon Cardinal Red Nylon1 Scarlet Red Pleated Vinyl 2 Golden Tan Pleated Vinyl 2 Flax Vinyl 3 | Leather was available on special order, but not listed listed as an option. |
1 Late in the model-year, all Starliners ordered with red nylon were fitted with Flax vinyl cappings and the pleats in the drivers seat backs were eliminated. 2 Vinyl was an option, but there was no extra charge. 3 Flax (cream color) vinyl leatherette was introduced with the Salem White/Bombay Red color combination in the spring. It was also available in mid-year single-tone Bombay Red Starliners. There is no information to indicate it was available with any other colors. Other Notes: The vinyl and leather pleats were 1 ½ inches wide. Starliners with Airway Grey nylon seats have Dove Gray vinyl headlining and trim. Starliners with Cardinal nylon seats have Flaxed Antiqued headlining and trim. | ||
|
Exterior Paint Colors: 1953 Studebaker Champions |
|||||
|
Color |
Supplier |
Number |
South Bend
Wheel Color |
Los Angeles
Wheel Cover |
Canadian
Wheel Cover |
|
Velvet Black |
Jones-Dabney |
7696
|
Velvet Black
|
Comanche Red
|
Manchester Maroon
|
|
Tahoe Green 1 |
Dupont |
8494
|
Tahoe Green
|
Tahoe Green |
1 |
|
Chippewa Green |
Cook |
8592
|
Chippewa Green
|
Tahoe Green
|
Ivory Mist
|
|
Lombard Green 2 |
Jones-Dabney
|
8595
|
Lombard Green
|
Lombard Green
|
Lombard Green
|
|
Tacoma Gray |
Cook |
8607
|
Comanche Red |
Comanche Red
|
Manchester Maroon
|
|
Olympic Gray |
Cook |
8586
|
Comanche Red
|
Comanche Red
|
Manchester Maroon
|
|
Monterey Beige 1 |
Jones-Dabney
|
8583
|
Monterey Beige
|
Comanche Red
|
1 |
|
Maui Blue |
Dupont |
8452
|
Nocturne Blue
|
Nocturne Blue
|
Nocturne Blue
|
|
Nocturne Blue 2 |
Jones-Dabney
|
8491
|
Nocturne Blue
|
Nocturne Blue
|
Nocturne Blue
|
|
Manchester Maroon 2 |
Cook |
8580 |
Manchester Maroon
|
Manchester Maroon
|
Manchester Maroon
|
|
Ivory Mist |
Jones-Dabney
|
8574 |
Ivory Mist
|
Ivory Mist
|
Ivory Mist |
|
Coral Red |
Jones-Dabney
|
8577 |
Coral Red
|
Comanche Red
|
Ivory Mist
|
|
Bombay Red 3 |
Cook |
8650 |
Bombay Red
|
Bombay Red
|
Bombay Red
|
|
Two-Tones (Available first only on Starliner hardtops – K Bodies.)
(Later available as an extra cost option on Starlight Coupes – C Bodies.) |
|||||
|
Upper Color
|
Lower Color
|
Sales Dept.
Comb. No.
|
Prod. Dept.
Comb. No.
|
Wheel Cover | Notes |
|
Nocturne Blue
|
Maui Blue
|
1105 |
2465 |
Nocturne Blue
|
1 Not available from
the Canadian plant.
2 One source indicates
this color or color
combination was not
available from the Los
Angles (Vernon) plant.
3 Spring color.
4 Canadian production
only.
5 Was also a 1950-51
car color |
|
Ivory Mist
|
Maui Blue 2
|
1106
|
2466 |
Nocturne Blue
|
|
|
Olympic Gray
|
Tahoe Green
|
1107
|
2467 |
Tahoe Green
|
|
|
Chippewa Green
|
Lombard Green 2
|
1108
|
2468 |
Lombard Green
|
|
|
Lombard Green
|
Chippewa Green
|
1109
|
2469 |
Chippewa Green
|
|
|
Coral Red
|
Ivory Mist
|
1110
|
2470 |
Ivory Mist
|
|
|
Nocturne Blue
|
Ivory Mist 2
|
1111
|
2471 |
Ivory Mist
|
|
|
Maui Blue
|
Ivory Mist
|
1112
|
2472 |
Ivory Mist
|
|
|
Manchester Maroon
|
Olympic Gray
|
1113
|
2473 |
Comanche Red |
|
|
Manchester Maroon
|
Olympic Gray
|
1113
|
2473 |
Manchester Maroon 4
|
|
|
Monterey Beige
|
Coral Red
|
1114
|
2474 |
Coral Red
|
|
|
Salem White 3 |
Bombay Red 3 |
1115
|
2501 |
Bombay Red |
|
|
Color Used Only On Two-tone Models |
Non-body Wheel Cover |
||||
|
Color |
Supplier |
Number |
Color |
Supplier |
Number |
|
Salem White 3 |
Cook |
8653 |
Comanche Red 5 |
Cook |
8337 |
| Interior Metal Trim Color | |||||
|
Color |
Supplier |
Number |
|||
| Loma Gray |
Cook |
8598 |
|||
|
Note: Bombay Red Starliners with Flax vinyl upholstery had Monterey Beige metal trim. |
|||||
| 1953 Studebaker Champion Series 14G, 116.51 / 120.52 in. wheelbase | |||||
|---|---|---|---|---|---|
Model | No. Doors | Passengers | Original Price | TW Original Price | No. Produced |
DeLuxe Starlight Coupe (C3)2 | 2 | 5 | $1,687.00 | $1,868.00 | 9,422 |
Regal Starlight Coupe (C5)2 | 2 | 5 | $1,765.00 | $1,995.00 | 16,066 |
Custom Sedan (F1)1 | 2 | 6 | $1,574.00 | $1,735.00 | 3,983 |
DeLuxe Sedan (F3)1 | 2 | 6 | $1,661.00 | $1,831.00 | 4,564 3 |
Regal Sedan (F5)1 | 2 | 6 | $1,739.00 | $1,917.00 | 2,968 |
Custom Sedan (W1)1 | 4 | 6 | $1,606.00 | $1,767.00 | 5,496 |
DeLuxe Sedan (W3)1 | 4 | 6 | $1,692.00 | $1,863.00 | 17,180 |
Regal Sedan (W5)1 | 4 | 6 | $1,770.00 | $1,949.00 | 17,897 |
Regal Starliner HT (K5)2 | 2 | 6 | $2,038.00 | $2,116.00 | 13,058 |
Total | 90,634 | ||||
Serial Number SB 1,197,501 – 1,274,000 LA 917,701 – 927,400 CA 745,101 – 753,300 Starting Engine Number SB 1,004,001 – 1,090,000 CA C-46,501 – C-55,781 Source: CCD production numbers and models exactly match TW except for the production number for F3’s where TW reported exactly 3,000 (7,564)3 more. Most likely a data error on either TW or CCD. CCD’s Original price is about, but not exactly, 10% under the TW price. James Moloney’s Crestline Studebaker Cars, agreed with TW on price, for the models they listed. | |||||
The 1954 Champion:
Other changes were in the appearance of the grille, which was nearly the same, except for five vertical teeth on each side, attached to the
The taillights were new, with different housings and lens. The lenses now mounted with two screws (see photo right) and are round instead of
Custom sedan models have painted headlight rims and taillight housings and no side trim and Dog dish hubcaps. No hood ornament.
DeLuxe & Regal have chromed headlight rings and taillight housings and dog dish hubcaps. DeLuxe sedans and wagons (looking at sales brochures) have the narrow side trim on the rear quarter from last year. New hood ornament.
New longer and wider side trim is fitted to Regal sedans and wagons.
The trunk handle/name plate is redesigned to include the trunk lock which was separate on the “53’s”. The “53” had “STUDEBAKER” centered in handle, now left of the lock, it said “STUDEBAKER” and right of the lock it said either “CHAMPION” or “COMMANDER”. This theme would also be seen on the 1955 models. The three radiating lines on the dog dish and full wheel covers (left photo) are eliminated. The exterior sheet metal, for each body style, is the same for Champions and Commanders, as it had been since 1951. The instrument panels would remain different.
The Custom seats are gray “gold-striped” nylon fabric with vinyl trim. The door panels have two sections separated with three narrow straight chrome strips and no arm rests.
The DeLuxe seats are “rippleweave” cord with a matching deeper shade of nylon-face fabric. DeLuxe door panels have three sections separated with four narrow straight chrome trim strips and have arm rests.
The Regal seats are “striped cord” with nylon-face fabric on the bolsters and caps. Regal, like Deluxe, have door panels have three sections separated with four narrow straight chrome trim strips and have arm rests. 
The C & K cars have different three section door panel, with one large section on the K car being pleated. The rear center arm rest is a removable version, unique to 1954 only.

The hand brake handle changes from pistol grip to horizontal T-bar. Only minimal change is made to the dash and instrument panel of the Champion. This would be the last year the Champion and Commander would have different instrument panels.
The 1955 Champion:
Several things happened this year which made 1955 cars survivors. First the built quality was much better then 53 & 54, especially the early 1953’s. The chrome is better then either of the prior two years and this is the first year vinyl covered wiring is introduced. A lot more options are available which made the cars more user friendly, like power steering, power brakes, power windows, and power seats. Even air conditioning is offered on V8’s, however little help to the Champion line.
The Champion and Commander Models for 1955 were identical, as were their sheet-metal and trim. Even
the dash is nearly identical across the entire Studebaker line-up. The thing that clearly identifies Champions from the exterior, is that they do not have a rear-quarter panel name badge like Commanders and Presidents. The upper badge on the trunk has an “S” where Commanders and Presidents had an “8”” and the right side of the deck lid lift handle said “Champion” instead of “Commander” or “President”. The basic difference between Champion’s and Commander’s was the engine. Commander’s were V8’s and Champion’s were flat-head sixes.
Champion’s came in three trim levels:
Custom, two models, a 2dr Sedan and a 4dr Sedan. These were very spartan cars offered only in solid colors. They had no side trim and no stainless around the windows or belt-line moldings. The 2dr Sedan, still featured that ½ door with no handle, just below the rear window, caused by using the 4dr rear-quarter panel, that had been seen in 1953 and 1954. They also had painted headlight rims and taillight housings (making them easy to ID).
Deluxe, four models, a 2dr Sedan, a 4dr Sedan, a Coupe, and a 2dr Conestoga Station Wagon. Deluxe had chrome headlight rims, chrome taillight housings, a stainless belt-line, and stainless trim around the windows (except wagons). The 4dr Sedan had a full length narrow side molding just below the door handles. The 2dr Sedan has a wide vertical trim piece that covers that seam at the rear “C” pillar and then has a horizontal narrow trim extending thru the center of the vertical trim, longer in the rear then in the front. The Coupe has window and belt-line treatment like the sedans. It has no side trim, but has trim on top of the rear quarter-panels. The wagon has no stainless around the side windows and no lower side trim, but does have front and rear window stainless and a belt-line molding.
Regal, four models, a 4dr Sedan, a Coupe, a Hard-top, and a 2dr Conestoga Station Wagon. Regal has all the trim of the Deluxe cars, plus the “Butter Knife” (sweep spear) trim which extended just below the Deluxe side trim. The Coupe and Hardtop have full length side trim with the “Butter Knife” treatment. The
Regal Wagon has it’s own unique side trim, which is wider and ends with a flair right at the reverse indented curve behind the door. Regal Champion Wagons have “Studebaker” badges on the rear quarters, where the Deluxe Wagon did not. Regal Wagons and Regal 4dr Sedans have a stainless mini-sun visor above the windshield. Both Champion Wagons have a round “S” plastic medallion built in the belt-line molding at the “B” pillar and have “Conestoga” badge on the tailgate.
The bodies for 1955 are a continuation of the 1953 design (1954 for wagons).
The big news was a new grille with a floating center insert. The center section was the same across all models, but the side sections which held the parking light were not interchangeable between the Coupe/Hardtop & Sedan/Wagon. Except for the Conestoga Wagon rear bumper, the bumpers are made larger, thus the 1953 & 1954 bumper guards and fog lights will not fit 1955 cars. These bumpers are now single piece design. This bumper design would be used (with some bolt hole changes) on the front of 1956 Sedans & Wagons and later yet on 1964 C&K models. The Conestoga rear bumper was the same as 53 & 54 Sedans and 54 Wagons.
The 55 Wagon taillight housing and lens were the same as 1954, but the Sedans and C&K cars had redesigned units.
The Sedans and C&K housing and lens were not interchangeable as the Sedan design was much larger. The Sedan taillight housing actually wrapped around the edge of the rear fender. Robert Bourke was in charge of all the 1955 styling.
As mentioned earlier, two-tone paint in bright colors was certainly in for 1955 and could be had on Deluxe or Regal Sedan models for $18.28, or on Coupes for $22.58, standard on Hardtops. Interior fabrics and colors were also spectacular, designed by Eleanor LeMaire and changed several times during the model-year.
A new instrument cluster is used, featuring two large round dials mounted in a grooved panel (gold on early models) with four toggle switches mounted, two on each side. Signal light indicators and a “S” are in between the dials. Commander’s had a V8 in this location. Regal models had full circle horn ring with a gold horn button. Champion Regal Hardtops had front and rear carpeting, Regal Sedans & Coupes had rear floor carpeting with black rubber on the front floor. All other models featured all black rubber flooring. For the third year in a row, the Coupe and Hardtop rear center arm rest is redesigned. In 1953 it was fixed, in 1954 it was removable, and this year it is made to hinge down between the seats.
Mid-year (January) Studebaker would release in the Sedan and Wagons models it’s Ultra Vista models (wrap-around windshield). The C&K models would not get this treatment. This was a significant modification requiring a new windshield, new windshield trim, new front doors, new wind wings & glass, new instrument panel, and a modified cowl. The same “instruments would be used in the new dash, but the bezels would be changed. The toggle switches would be replaced with push-pull switches and the “S” between the dials would be eliminated. Early Champion Sedan and Wagon models have odd numbers (F1,F3, W1, W3, D3, & D5). The later Ultra Vista Models would have even numbers (F2, F4, W2, W4, D4, & D6).
Several new accessories would be required which included radios and Climatizer. Three new options are also introduced in January, power windows, power seat, and air conditioning. Air was only available on V8’s so this did not effect the Champion line.
No information about the interior fabrics is provided here. However we know the number of color and fabric combinations, along with added color and fabric changes at mid-year, may have created the largest number of interior choices Studebaker would ever offer. Those interested in addition information should study the following publications:
- Dealer Studebaker Perspectives on Value showroom book; both the original and revised pages.
- Model changes 1955 Studebaker catalogs, dated September 1954 and December 1954.
- Studebaker Passenger Car and Truck Color Combination Paint Chart catalog, June 1955. This catalog takes up 1/3 page for 1953 interiors and 2/3 page for 1954 interiors , and five pages for 1955 interiors.
- Beautiful New Colors for Spring folder.
- Questions and Answers catalog, October 1954
- The showroom sales catalogs (D 217—9-54 and D 221—1-55), the Speedster sales folder provide some interior information.
That flat-head six engine (185 Victory Six) finally gets some help with an increase in the stroke, to raise the cubic inches to 185.6 and HP to 101. Makes dragging that Commander sheet metal around a little easier. One other subtle change was to increase the diameter of the Champion tailpipe to 1 3/4 inch (1/4 inch increase.) All 1955 Studebaker’s were ignition key start. Champion Sedans and Wagons run on 116.5 inch wheelbase while C&K run on 120.5 inch wheelbase.
|
Exterior Colors: 1955 Cars & Wagons (Solid Colors) |
||
| Color |
Sedan & Coupe/HT Code |
Sedan & Coupe/HT Code
|
|
Velvet Black |
2580 |
2597 |
| Encino Cream 1 |
2581 |
2598 |
| Saginaw Green |
2582
|
2599 |
| Pima Red 1 & 2 |
2583
|
2601 |
| Cascade Green 1 |
2584
|
2602 |
|
Tilden Grey |
2585
|
2603 |
|
Alpine Blue |
2586
|
2604 |
| Windsor Blue 1 |
2587
|
2605 |
|
Shasta White 3 |
—- |
2614 |
|
Rancho Red 1 & 4 |
2653
|
2654 |
| Shoshone Red 5 | ? |
—- |
| 1 Not available on Custom models. 2 Early Color 3 Available only on Ambulet 4 Spring Color 5 Canadian color in 1955. Solid colors are not listed for Speedster, but they could be special ordered. Wheels were painted body color. | ||
Two-Tones (except Custom models and the Speedster) | |||||
Upper Color | Lower Color | Note(s) | Early Seden & Coupe/HT Code* | Late Seden & Coupe/HT Code* | Station Wagon & Coupe/HT Code |
Windsor Blue | Alpena Blue | 2588 | 2641 | 2606 | |
Sonora Beige | Saginaw Green | 1 | 2589 | 2642 | 2607 |
Sonora Beige | Encino Cream | 1 | 2590 | 2643 | 2608 |
Sheridan Green | Cascade Green | 2591 | 2644 | 2609 | |
| Velvet Black | Pima Red | 1 | 2592 | 2645 | 2610 |
Sheridan Green | Encino Cream | 2593 | 2646 | 2611 | |
Sonora Beige | Pima Red | 1 | 2594 | 2647 | 2612 |
Pima Red | Tilden Grey | 1 | 2595 | 2648 | 2613 |
Velvet Black | Rancho Red | 2 | — | 2650 | 2655 |
Rancho Red | Tilden Grey | 2 | — | 2652 | 2657 |
Shasta White | Saginaw Green | 2 | — | 2658 | 2661 |
Shasta White | Rancho Red | 2 | — | 2659 | 2662 |
Shasta White | Encino Cream | 2 | — | 2660 | 2663 |
Shasta White | Velvet Black | 2 & 3 | — | 2665 | 2664 |
Velvet Black | Coraltone | 2 & 4 | — | 2666 | — |
Coraltone | Shasta White | 5 | — | 2667 | — |
Shasta White | Windsor Blue | 2 & 3 | — | 2668 | 2669 |
Sonora Beige | Shoshone Red | 6 | ? | ? | — |
Shasta White | Shoshone Red | 2 & 6 | — | ? | — |
1 Early combinations 2 Spring combinations 3 Not available on President Deluxe Sedan 4 Not available on President Deluxe Sedan & Station Wagon 5 Very late combinations 6 Canadian combinations
* In January 1955, the two-tone break line on Champion Regal models was lowered to include the deck lid, upper rear quarter panels, and sometimes the B pillar in the “upper” color. This change came at the following serial numbers for the Champion line: South Bend @ G-1,326,201 – Los Angeles @ G-933,601 – Canada @ G-759,101 The paint information above comes from TW February 1994, which also contained Speedster Colors not printed here, but will be covered under Post-War Presidents when we get to that. Most of the information presented applied to all lines, Champion, Commander, and President (other then Speedster.) | |||||
1955 Studebaker Champion 16G6 | |||||
Model | No. Doors | Passengers | Original Price | TW Advertised Price | No. Produced |
|---|---|---|---|---|---|
Custom 2dr Sedan (F1 & F2) | 2 | 6 | $1528.00 | $1,741.00 | 2,801 |
Custom 4dr Sedan (W1 & W2) | 4 | 6 | $1570.00 | $1,783.00 | 3,290 |
Deluxe 2dr Sedan (F3 & F4) | 2 | 6 | $1,617.00 | $1,841.00 | 7,666 |
Deluxe 4dr Sedan (W3 & W4) | 2 | 6 | $1,664.00 | $1,885.00 | 13,621 |
Deluxe Coupe (C3) | 2 | 5 | $1,678.00 | $1,875.00 | 5,572 |
Deluxe Station Wagon (D3 & D4) | 2 | 6 | $1,961.00 | $2,141.00 | 3,517 |
Regal 2dr Hardtop (K5) | 2 | 5 | $1,901.00 | $2,129.00 | 2,408 |
Regal 4dr Sedan (W5 & W6) | 4 | 6 | $1,752.00 | $1,993.00 | 7,406 |
Regal Coupe (C5) | 2 | 5 | $1,750.00 | $1,975.00 | 2,721 |
Regal Wagon (D5 & D6) | 2 | 6 | $2,058.00 | $2,312.00 | 1,372 |
| Total Production | 50,374 | ||||
Champion serial numbers – South Bend, G-1,316,501 to G-1,357,374 – Los Angeles, G-932,501 to G-936,679 – Canada, G-758,201 to G-763,700*. Champion Engine numbers – South Bend, 1,138,001 to 1,180,250* – Los Angeles (late), L-101 to L-3,200* – Canada, C-60,501 to C-66,000* *Rounded to nearest 50 or 100. The data listed here is taken from TW February 1994. | |||||


