1937 Studebaker President St. Regis Cruising Sedan
1937 Studebaker President Custom Coupe
1937 Studebaker President Cruising Sedan

  1. Studebaker is one of the first auto makers to announce it’s cars, showing them on September 15th, 1936.
  2. Once again the radiator grill becomes the focal design change, along with a new one-piece hood.  The horizontal grids of the grill, extend rearward along the sides of the hood to form the hood louvers.
  3. Helen is again doing interior designs.
  4. Chassis improvements include a hypoid rear axle, double-drop frame with box section side rail and X-member, Hancock rotary door latches, and double action shock absorbers.
  5. Optional manual overdrive from 1935-36 is carried over, however a new optional “positive-control automatic over-drive” is added.
  6. Note that rotary door latches would become the standard safety feature of the car industry.
  7. The President’s engine was for the most part unchanged except for minor details, it was rated at 115 HP and used an aluminum head with a 6.5 to 1 compression ratio.
  8. The car remained on the 125 inch wheelbase.

 

When data was available from Turning Wheels (TW) or Studebaker the Complete Story (STCS), it is used.  Else, The Classic Car Database (TCCD) & The Standard Catalog of American Cars (SCAC) is used.
→Information between the arrows is from “This is a Studebaker Year – Vol. 3 W.A. Cannon←
What we can be fairly sure of is that the same body styles, depending on the source, were sometimes listed in different terms.  SB=South Bend, LA=Los Angles, and CAN=Canada

As we have not access to a Fox Feature Article for 1937 Presidents, the price information comes from TTCD & SCAC

Custom Sedans have a flush rear trunk, where Cruising Sedans have a protruding “Bustle” type rear trunk.

Body Style Spare Wheel Location Doors Pass Body
Code
 Price
4dr Custom Sedan In Trunk 4 6 W1  $1,045.00
Singe Side Mount 4 6 W8  $1,045.00
Dual Side Mount 4 6 W4  $1,045.00
4dr Cruising Sedan In Trunk 4 6 W3  $1,065.00
Singe Side Mount 4 6 W6  $1,065.00
Dual Side Mount 4 6 W2  $1,065.00
2dr St Regis Custom Sedan In Trunk 2 6 F1  $1,135.00
Singe Side Mount 2 6 F8  $1,135.00
Dual Side Mount 2 6 F4  $1,135.00
2dr St Regis Cruising Sedan In Trunk 2 6 F3  $1,155.00
Singe Side Mount 2 6 F6  $1,155.00
Dual Side Mount 2 6 F2  $1,155.00
3-pass Custom Coupe Behind Seat 2 3 Q1  $1,085.00
Dual Side Mount 2 3 Q2  $1,085.00
5-pass Custom Coupe Behind Seat 2 5 Q3  $1,195.00
Dual Side Mount 2 5 Q6  $1,195.00
→The 1937 3C Series President started production in September 1936.  It finished production in July of 1937.  Studebaker assigned 9,100 SB serial numbers and 1000 LA serial numbers to the 3C series.  Engine Serial Numbers, B-15,501  to B-24,600.  Most of the data in the chart is from “This is a Studebaker Year – Vol. 3”.←  3C series serial numbers would suggest production of 10,100 cars.  Both TCCD & SCAC reported 9,001.  The prices for series 3C cars come from TCCD & SCAC were both agreed.