1936 President Model 2C – Rock River Valley Chapter SDC

The big change for 1936 is the advent of a new stamping process which allowed the entire roof to be made from one stamping (the all-steel top), first developed by General Motors in 1935 and called the “Turret Top”. The windshield now had a very pronounced slope and was V-shaped, with a center divider. The body’s are noticeably roomer. A new radiator ornament is released, but of coarse the cap is now under the hood. Free-wheeling, overdrive, and Startix are now extra cost options along with the newly release “Hill-holder”. The President’s engine HP is increased to 115 and the wheelbase is increased to 125 inches.

Miss Helen Dryden is hired for interior design, resulting in the most dramatic interiors ever seen in Studebaker cars to that point.

The convertible Roadster and Land Cruiser from 34 & 35 are dropped from the line up.

The custom models have a flat trunk lid while the cruising models have a bustle back.

When data was available from Turning Wheels (TW) or Studebaker the Complete Story (STCS), it is used. Else, The Classic Car Database (TCCD) & The Standard Catalog of American Cars (SCAC) is used.
→Information between the arrows is from Turning Wheels December 2009 – Fred Fox←
What we can be fairly sure of is that the same body styles, depending on the source, were sometimes listed in different terms. SB=South Bend, LA=Los Angles, and CAN=Canada

Body Style	Spare Wheel Location	Body Code	Doors	Pass	List Price less Acc.	List Price w/Acc.
Fox explains clearly in his December 2009 TW article about the pricing of the automobile industry a whole at this time, where advertisements used a price which did not include things like bumpers and spare tires. The listing below show two columns for price, the low ball price and then the price for a fully functioning automobile. Significant additional information about this is contained in the Fox article. Custom Sedans have a flush rear trunk, where Cruising Sedans have a protruding “Bustle” type rear trunk.
4dr Custom Sedan	In Trunk	W1	4	6	$1,045.00	$1,128.50
	Singe Side Mount	W8	4	6	$1,045.00	$1,153.50
	Dual Side Mount	W4	4	6	$1,045.00	$1,188.50
4dr Cruising Sedan	In Trunk	W3	4	6	$1,065.00	$1,148.50
	Singe Side Mount	W6	4	6	$1,065.00	$1,173.50
	Dual Side Mount	W2	4	6	$1,065.00	$1,208.50
2dr St Regis Brougham Custom Sedan	In Trunk	F1	2	6	$1,015.00	$1,098.50
	Singe Side Mount	F8	2	6	$1,015.00	$1,123.50
	Dual Side Mount	F4	2	6	$1,015.00	$1,158.50
2dr St Regis Brougham Cruising Sedan	In Trunk	F3	2	6	$1,035.00	$1,118.50
	Singe Side Mount	F6	2	6	$1,035.00	$1,143.50
	Dual Side Mount	F2	2	6	$1,035.00	$1,178.50
3-pass Custom Coupe	Behind Seat	Q1	2	3	$965.00	$1,048.50
3-pass Custom Coupe	Dual Side Mount	Q2	2	3	$965.00	$1,108.50
5-pass Custom Coupe	Behind Seat	Q3	2	5	$995.00	$1,078.50
5-pass Custom Coupe	Dual Side Mount	Q6	2	5	$995.00	$1,138.50
→The 1936 2C Series President started production in October 1935. It finished production in June of 1936. Studebaker assigned 7,000 SB serial numbers, 50 CAN serial number, and 800 LA serial numbers to the 2C series. Engine Serial Numbers, B-7,901 to B-15,500. All of the data in the chart is from the Fox Feature Article (TW Dec 2009).← 2C series serial numbers would suggest production of 7,850 cars. Fox reported 7,297, TCCD reported the same number. The prices for series 2C cars came from Fox. *Additional information about the 1936 President 2C is contained in the chart below from from the Fox Turning Wheels article Dec. 2009.*